Cybernetic: Mood Research

Another thing to consider for my project is the association with moods and certain personalities. Particularly if I wanted to do a piece based off emotion it would be a good idea to research into the words and emotion associated with each colour.

Red Intensity, Anger

Yellow Jealousy, Aggrivation, Joy

Orange  Warmth, Excitement

Blue  Sadness, Calmness

Green Nature, Jealousy

Pink   Calm, Loving

Purple Powerful, Calming

White Neutral, Cold

Black, Mourning, Dark, Mysterious

Although it was quite apparent what most words are associated with, it was interesting to find that blue was something of calmness. For my project, I wanted blue and grey to be associated with depression and sadness, so this was something to consider - how can I make blue be associated with this without specifically writing it down. I wanted two contrasting colour schemes; blue/grey and to oppose that, yellow/red/pink. These are contrasting "emotions" as such.

I'd always considered colour when working in any document, whether the scheme worked well together or not, but never in depth about the certain emotions that each gave off. Because this was an emotive piece and I needed the message to come across without any text, I had to research into colour clearly and make sure that each side gave off the right response.


Ref:
http://visioncarebenefits.com/24568/psychology-colors/psychology-colors-brilliant-with-color-theory-in-advertising-philosophy-communication