For the next section of the guest lecture, we were shown the branding for 'That's The Spirit', the new album from the British rock band Bring Me The Horizon, whom the client was Sony; they needed the material in a matter of weeks, so the company worked extremely fast-paced and hard to produce the best content as possible under a strenuous time frame. The company worked around the umbrella logo seen in the middle of the website, album cover. They needed to create as much promotion as possible to fans/media to get the frenzy of the new album working as quickly as possible, trying to introduce the band to a more main-stream target then they were accustomed to.
Only used interactive and digital media means to promote the album, on the website, the sleek black design still echoes Bring Me The Horizon's darker/more rocker tone and style, whilst with the font choice and simplistic design it brings it towards a more open audience. Only also utilised the umbrella they were given a base, making the handle as a line to separate information and create a timeline to promote the brand wherever they went on the website - this is one of my favourites from the work, as such a simple idea is very effective and keeps the branding throughout the entire website the same, as well as simplistic, which is what they were intending for.
This was the campaign that stuck out the most for me for my lecture, I loved the style used and the way they created such a simple yet beautiful website, mixing digital media to create something that was fresh and modern and still retaining the Bring ME The Horizon iconography to the older fans, and the way it can be read against all platforms (iPhones, iPads, desktop computers, etc) and mixing the social media into one efficient timeline. Particularly, I love how quickly they achieved this, it shows that with perseverance you can achieve beautiful quality results, the lecture was very inspiring visually to look at and really encouraged me in my project to work at a much quicker pace than I already was.
