Tuesday, 20 October 2015

Lecture: A History of Graphic Design

Our lecture this week was a 'brief snapshot tour of The History of Graphic Design'. We looked at the beginnings of graphics; plus different styles of art - art nouveau, deco, typography, constructivism to name a few. Although condescend down considerably in comparison to the actual timeline.
Our focus was on different types of artists for each time period, for example El Lissitzky, Joost Schmidt whose work was very modern for the era it was developed in. Particularly I liked focusing on each era and seeing the comparable differences between each one, as depending on the movement and time period (World War II etc.) it would reflect on the graphics given in that period. 

Information Design was something we focused on in the lecture as well. It's aim was to 'show unambiguous pictorial language that doesn't require a verbal equivalent', keeping a minimalist pictorial style that would then be translated to words depending on the picture. Otto Neurath, Isotype: International System of Typographic Pictorial Education, was the main influence of this design and of public information.

As the years develop so does the style of Graphic Design, relying heavily on the culture around it to influence it, shown in Jamie Reid's work for the Sex Pistols of the 1970's, and in 1990's David Carsons work was shown as influence for typography. Whilst it's very interesting to see the way Graphic Designers are influenced upon during the era of their time, we also looked at the development of the font Helvetica (originally Neue Haas Grotesk) which was influenced by the Constructivists. 
Bass Saul

This lecture was hugely informative to me, it was interesting to see throughout each period the developing changes and you could see where each artist took inspiration from.