Presentation Research

My first research into my presentation narrowed me down to the BBC. I love television and the design that goes into it, and I wanted to look at the branding behind each channel the BBC produce. Specifically why they choose to market each channel for a specific audience and how they go about doing this. To me, it's really interesting to see what they perceive as the correct design for a specific audience.

Firstly I looked into the main question behind my research: the audience. I looked online to find the BBC's response onto each channel and what their target audience is. Surprisingly, I found that the BBC 2 response did not match up to the stereotype assumed of the channel, when I think of the BBC 2 channel I think of more older people - shown below:

• http://www.bbc.co.uk/commissioning/tv/articles/bbc-three
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• "The channel is disciplined in its focus on young audiences and 16-34 year-olds are its centre of gravity: people who are young in spirit and mindset. BBC Three"

• http://www.bbc.co.uk/commissioning/tv/articles/bbc-two

" BBC Two is a channel for grown-ups who are young at heart and our tone reflects this: confident, with a touch of irreverence, positioned as the leading edge of the mainstream. "

Narrowed down the era to 2006 - Present, specifically look at those eras and not before (to concise the document and be able to say enough about the research without going over the top). Look at how they've been remade to represent unity, and how BBC 2 and 3 reflect the styles of the audience and intention.
Also look at logos: specifically, why do we immediately associate certain logos with the audience they're aimed for? Based on adverts, what is being broadcasted, colours, use of language.

Could look at sub subjects such as cbeebies, radio, online.

Represents move to online

Represents the "creativity, playfulness, surprise"

Represents unity with the circle, and use of nature