Marketing:
Idea Generation
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Concepts
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Design Concepts
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Development
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Embodiment
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Detail Design
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Finished Article
The theory behind marketing is that, although you initially start by creating your own ideas, the development and design start being modified based off the company and market you provide to. The design concept will usually start to be changed depending on who the product is for. Likewise, with development, the market is to consider how much money is being placed into the production of your idea - so that's another factor to consider.
Another issue to be aware of and consider is the errors that come up when designing and to justify between design or own human error. For example, Samsung's recent issues with their phones - who would be responsible? The human who created the battery or the designer who designed the phone? Arguably it's hard to establish between the two. The idea behind this is to recognise any mistakes or errors with the design, especially if it's a design error; be aware of any language barriers, and to make sure to research/note your work thoroughly - so you're able to back up yourself if any such errors were to turn up.
Understand what is happening... the world, the economy, the client, the firm, the market. You should therefore need to keep abreast of the NEWS, the real news that means you're not out of touch with the real world, market and economy. Always ask questions before undertaking a design.
The next part of the lecture was about the client who is seeking to fufil their intentionsw ith you, the designer. Sometimes they don't give you all the information that you need - this is normally unintentional. The idea, although quite common, is to ask questions & assess the situation - find out what you need from the client.
SWOT Analysis
Strengths }
Weaknesses } Internal (of the firm)
Opportunities }
Threats } External (of the firm)
I found this lecture to be a good way of remembering how to approach clientele, businesses and any future employment opportunities you have - always remember to ask questions before undertaking a design and to be thoughtful about what you put into your own work, as it made be interpreted in different lights depending on the audience.
- right talents
- right team structure
- involve all parties
- ensure management of information
- encourage collaboration
- resolve problems quickly
- ensure effective communication
