After coming to a rough conclusion on what I wanted the content of my work to be on, I chose to begin researching into the style of graphic and design that would work best with my idea. Immediately when I'd come up with the idea, the work above, for an unused Mercedes-Benz campaign sprung to mind. It perfectly captured the "split personality" I was intending for my piece, even the style of graphics to the right was something I'd drawn out in a rough idea. Although the subject matter of the design wasn't the same as what I wanted to capture, the way some icons intertwine into the paint and the quality of the work is something I'd want to re-create myself. The illustration was created by Y&R Israel, although for some reason the campaign was never launched. Thus, it's very hard to find the intentions of Mercedes-Benz with the advertisement.
Personally I believe the intention was to "unleash" a creative side to the market and show the car can be a fun addition to the audiences life, whilst maintaining the market of professionalism they usually aim for their client.
Particularly my favourite part of the piece is the use of line work over the brain, and inter-spilling between both the right and left sections. I like the way they've represented the two sides and the use of colour and shadow to represent the paint almost dripping off the brain. It's quite a contrast to what you'd expect from a car company such as Mercedes, and brings them almost into a more fun light for me.
My work for this project has been inspired by the campaign, particularly the use of textures/brushes and the way it's directly split in the middle. My interpretation of the project is to do two sides, one which depicts the "real" you and one that shows off your online self. I'll be using the split down the middle from this campaign as a basis for my own project.
Ref:
https://web.archive.org/web/20160308010140/http://adsoftheworld.com/media/print/mercedes_benz_left_brain_right_brain_paint
http://adsoftheworld.com/campaign/mercedes-yr-02-2011http://blog.entrepreneurthearts.com/2011/11/09/mercedes-whole-brain-ads-musicpaintpassion/
http://www.psfk.com/2011/04/mercedes-benz-print-ad-targets-both-sides-of-your-brain-pics.html
