Another research term I looked at was Online Marketing. Whether this be for a store, a company, a webpage, video, musician, or even yourself; it's the focal point behind a lot of the content we see. Constantly we are introduced to adverts in our everyday life - it's said we come across over 5,000 in our everyday life. They constantly change our decisions, impact what we think and buy.
By using things such as carts and wishlists, ASOS, and many other clothing companies, give the user a feeling they own the items they can't afford. Because of the way the websites work, if something lingers in the cart for too long, usually they send a promo code to the user to entice them into buying the product. Of course, someone would feel it's "god's way of telling me to buy the product" and then buy it, obviously that's not the case - many websites are trying to make as much money as possible. They'd rather have your money than none at all. This helps to re-inforce wishful thinking.
Marketing online is a case of getting to know a person, and to pull at the emotional strings that entice them into buying things. This makes it easier to get the money from the customer. From a marketing point of view, everything should be sleek, well laid out and not overpowering - it's a way of emotionally bringing in the customer and making them feel enticed with what they see.
Because of the way trends are built through other people (if one person buys something, more than likely this is the best way of advertising) it'll allow other people to gain access to this product. This is another reason why sponsorships, adverts etc are huge ways of bringing in a market and are becoming popular.
This goes back to my previous post in how personalities (Youtubers, Celebrities) are endorsed to make themselves look relatable, to look like an aspiration. Then adverts are placed on top of them because you feel much more emotionally invited into someone you feel you know, instead of just advertising the product on a website - markets/websites know this and will exploit it.
Adverts are also based on your previous searches - I particularly notice when I've shopped through an online clothes store, the adverts will then start popping up on Social Media, as a constant reminder to something you could have bought. Because of the way it's presented, in a friendly manner that showcases other clothing you may want to buy, sometimes using compliments or slogans such as "Missing something?" It pulls emotionally to the audience and encourages even more purchasing.
Overall, Online Marketing is constantly aimed at me and my peers everyday. I myself have fallen for the emotive language they give off; and the discount codes constantly given to me, and despite being well aware of the way it's purposely intended that way, I still contribute to the market and create more advertisement for them.
Ref:
http://www.cbsnews.com/news/cutting-through-advertising-clutter/
https://www.youtube.com/watch?v=uZVjKRRfrfc
https://www.psychologytoday.com/blog/behind-online-behavior/201505/online-personality-disorders
