Monday, 4 April 2016

Film: Helvetica

Today's lecture would be around the film 'Helvetica',  a documentary by Gary Hustwist (who also created the documentary Urbanized) The film was released in 2007, which was to co-inside with the original release of the typeface.

The 80 minute documentary main focus is the history of the typeface and how it was created, the practicality of the font and the unique differences between creating a typeface now and in the time (1957) the font was formed; having interviews with famous graphic designers and type designers who all give their views on the font, as well as the fact the profession is not very well known - one artist cited that someone didn't know what the profession was when told about it.

Arguably a long film, the documentary in my opinion lacked any interest to me as it was too in-depth for me. Although I love the typeface itself and have used it quite a few times in my work, I disliked the way it was presented and the in-depth knowledge about it, as it sort of became quite tedious over the time of the film. The font itself I love as it can adapt to quite modern times - although made in 1957, it's still famously used today and looks very in-style still, the font is so modern and its flexibility made it one of the most popular fonts of it's time.

The documentary also focuses on the differences between modernist and postmodernists, the post not appreciating the font face and gave it a lot of negative reception. This proved quite an interesting section, as to me, it's just a font, and works very well, so it was interesting to see from a different view of why someone may not like it.

Overall, although the documentary was long, I liked the meaning behind it - with graphic design, a lot of people forget that there is people behind the work and that a lot of it has a personal response to it. The font was created for a reason, and when just seeing it on screen, you forget someone spent months, even years creating the product.