Monday, 26 October 2015

Lecture: Typography


"Font is what you use, 
typeface is what you see."


In our next lecture, the focus was Typography. We were introduced to a few quotes which were interpreting type; the idea was to provide us with a definition of typography (that it is a way of communication and provide feeling) and, summarized below, that good typography usually does not stand out in comparison to bad typography.


In the lecture, we looked at the comparison between type and font, and also the use of kerning, tracking, leading and the differences when they were increased/decreased, and focused on the different terms used to describe different parts of a font. For example, we looked at serifs and sans-serifs which make the end of a letter and the differences between that.

In the history of type, we went from the beginnings and early design of typography that was made purposely for aesthetics, all the way to new modern types, such as Railway, Template Gothic and Helvetica. Our particular focus was how these were then a form of their own graphic style, typography was quickly becoming a way of presenting things instead of just being associated with graphics. I especially enjoyed this section as I love typography and it was really interesting to see how it had evolved over the years. This lecture then led onto our seminar which was to experiment with type and create our own font faces, which was a lot of fun.